The Demons are straight running lures that have a wide range of running speed from 6 to 14 knots. 
The aero dynamic head shape, combined with the cone shaped nose profile, gives the Demons an enticing action that no predatory fish can resist,

Through the tracking cycle the lure surfaces and accumulates its air supply and then dives, the air gradually dissipates in a long consistent smoke trail and near the end of the cycle the head actively shakes, before the lure returns to the surface to begin the cycle over again. 

The Demon series are the perfect easy to use, straight running lure suitable for any condition, no matter whether you are chasing Tuna, Billfish or a range of other species.

Demons come in five sizes with the largest being the #1 and the smallest the #5

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